Topic page for London Olympic 2012 Games at ±±¾©Èü³µpk10 UK

±±¾©Èü³µpk10 UK topic page, a collection of London Olympic 2012 Games articles and analysis

Articles: 21 Results
Eurostar: 2011 TV campaign starring Jarvis Cocker
October 18, 2012 by Loulla-Mae Eleftheriou-Smith

Eurostar summer bookings flat despite Olympics sponsorship

Eurostar's passenger numbers remained flat during its third quarter, which included the Olympic period, while sales revenues fell by 5%,

McDonald's: reactive Olympics TV campaign features user-generated content
August 07, 2012 by Loulla-Mae Eleftheriou-Smith

McDonald's responsive Olympic campaign airs with fans' footage

McDonald's has shifted into the next phase of its £10m Olympics campaign, airing pictures and footage straight from fans during

Usain Bolt: sprinter stars in Visa camapign
August 07, 2012 by Loulla-Mae Eleftheriou-Smith

Visa celebrates Usain Bolt's win

Visa Europe has turned around a 10-second ad featuring Usain Bolt's 100 metres Olympic win, which took place on Sunday

Muhtar Kent: Coca-Cola's chief executive talks to CNN
July 31, 2012 by Loulla-Mae Eleftheriou-Smith

Coca-Cola chief counters Olympic seats issue

Coca-Cola's chief executive Muhtar Kent has sought to distance his company from the public backlash over empty seats at Olympic

Flavio Dino: with branded London cabs
July 27, 2012 by Loulla-Mae Eleftheriou-Smith

Brazil capitalises on budding host-city status in tactical marketing drive

Brazil is tapping into the fervour around London 2012 by launching an international marketing campaign championing its hosting of the

Nike: rolls out summer campaign
July 25, 2012 by Loulla-Mae Eleftheriou-Smith

Nike tests adidas with 'London' spot

Nike has revealed a global brand campaign that features amateur athletes from places around the world called London, challenging the

Lego: unveils TeamGB activity
July 24, 2012 by Loulla-Mae Eleftheriou-Smith

Lego runs TeamGB outdoor campaign for minifigures

Lego is the latest brand to advertise its Olympic credentials this week in an outdoor push for its Team GB

Gilette: launches Olympic campaign
July 24, 2012 by Loulla-Mae Eleftheriou-Smith

Gillette goes outdoor for Great Start Olympic campaign

Gillette, the shaving brand owned by Procter & Gamble (P&G), has unveiled a major outdoor push as part of its

Brandalism: parodies a Nike ad featuring Wayne Rooney
July 17, 2012 by Loulla-Mae Eleftheriou-Smith

Guerrilla art group sabotages outdoor ads

A guerrilla campaign led by 26 international artists, including Banksy collaborator Paul Insect, have covered existing outdoor campaigns with their

July 16, 2012 by Loulla-Mae Eleftheriou-Smith

GSK pushes Olympic anti-doping role

GlaxoSmithKline (GSK) is launching its first UK consumer-facing corporate brand campaign for the Olympics, which will showcase its anti-doping operations